![GDIV_Spring2022_Pr3_PackageDesign_ProductPhoto5_IsabelKent.jpg](https://images.squarespace-cdn.com/content/v1/64da31dfd5d9a56ac247a848/98952291-19fa-4ca7-b5c7-6f2e1c50fd89/GDIV_Spring2022_Pr3_PackageDesign_ProductPhoto5_IsabelKent.jpg)
Cracker Jack
Brand Redesign
For this project, we were assigned a brand and tasked with redesigning it to appeal to a new audience.
![original_flat.jpg](https://images.squarespace-cdn.com/content/v1/64da31dfd5d9a56ac247a848/a17f82c6-0165-4fc2-aaf0-8ca9a5b5dd93/original_flat.jpg)
![darkchocolate_flat.jpg](https://images.squarespace-cdn.com/content/v1/64da31dfd5d9a56ac247a848/0ad352ae-8cc4-4e83-9492-99e07e75ddfc/darkchocolate_flat.jpg)
![both.jpg](https://images.squarespace-cdn.com/content/v1/64da31dfd5d9a56ac247a848/baa762eb-6c5c-4266-8bc0-5453dbe378fb/both.jpg)
![GDIV_Spring2022_Pr3_PackageDesign_ProductPhoto7_IsabelKent.jpg](https://images.squarespace-cdn.com/content/v1/64da31dfd5d9a56ac247a848/4c5a94ca-28cd-4941-95db-9cdd6f279b23/GDIV_Spring2022_Pr3_PackageDesign_ProductPhoto7_IsabelKent.jpg)
![sidentop.jpg](https://images.squarespace-cdn.com/content/v1/64da31dfd5d9a56ac247a848/52356979-e842-4e94-a50d-3d32204984e1/sidentop.jpg)
![GDIV_Spring2022_Pr3_PackageDesign_ProductPhoto3_IsabelKent.jpg](https://images.squarespace-cdn.com/content/v1/64da31dfd5d9a56ac247a848/3ab6457a-b1ab-41b4-aeb6-58e7f21cdf0b/GDIV_Spring2022_Pr3_PackageDesign_ProductPhoto3_IsabelKent.jpg)
![GDIV_Spring2022_Pr3_PackageDesign_ProductPhoto2_IsabelKent.jpg](https://images.squarespace-cdn.com/content/v1/64da31dfd5d9a56ac247a848/4846a5ec-336b-464e-826e-4a48d4944ad4/GDIV_Spring2022_Pr3_PackageDesign_ProductPhoto2_IsabelKent.jpg)
![GDIV_Spring2022_Pr3_PackageDesign_ProductPhoto4_IsabelKent.jpg](https://images.squarespace-cdn.com/content/v1/64da31dfd5d9a56ac247a848/641c5162-2129-42c9-802f-871b64866317/GDIV_Spring2022_Pr3_PackageDesign_ProductPhoto4_IsabelKent.jpg)
![GDIV_Spring2022_Pr3_PackageDesign_ProductPhoto8_IsabelKent.jpg](https://images.squarespace-cdn.com/content/v1/64da31dfd5d9a56ac247a848/ecafe053-6e46-453a-8792-582033d5bc35/GDIV_Spring2022_Pr3_PackageDesign_ProductPhoto8_IsabelKent.jpg)
This project was created for the Type and Image design class at the University of Iowa.
For this project, we were assigned a brand and tasked with redesigning it to appeal to a new audience.
This project was created for the Type and Image design class at the University of Iowa.